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More Fantastic World Egg Day Celebrations

On Friday 9th October, World Egg Day, countries around the globe celebrated the fantastic egg. Australia, Argentina and Turkey all celebrated the special day in their own unique ways and look out for the round up of other events from around the world in the IEC Journal this November.

A "breakfast drop" was arranged in Australia; all leading TV and radio shows received an egg breakfast on the morning of World Egg Day.  Australian egg consumers were invited to take part in an on-line competition, in which they had to look at egg based recipes and identify the missing ingredients.

In Argentina egg celebrations took place throughout the week.  Media coverage was generated on national TV and radio.  TV programmes received baskets of eggs and information explaining the benefits of eating eggs, and radio stations were sent cakes in the shapes of eggs with a selection of egg based recipe ideas.

Turkey held events in shopping centres and universities throughout the country to raise the profile of eggs.  Conferences were also organised, informing the public about the nutritional benefits of eggs, and delicious egg based meals were available for people to taste.