Marketinq Mükəmməlliyinə görə Qızıl Yumurta Mükafatı
There are many incredible marketing campaigns being delivered across our global industry, and the Golden Egg Award provides a fantastic opportunity to promote egg marketing excellence and share best practice.
Open to country associations and companies, this award provides a chance to showcase your efforts and success in front a global delegation, with a 10-minute presentation at our Global Leadership Conference in September.
The winner will be the presentation that demonstrates the best marketing & promotional campaign submitted, based on any or all parts of the marketing spectrum, including advertising, public relations, new media and point of sale.
Necə daxil etmək
To enter the Golden Egg Award, please complete the application form via the button below by 15 iyul 2024.
Please note, once your application form is returned to the IEC office, the final presentations do not need to be received until Friday 30 August 2024.
Zəhmət olmasa, iştirak etməzdən əvvəl aşağıdakı tam mühakimə meyarlarını oxuyun.
Ərizə formasını doldurunQaydalar və meyarlar
Kriterlərin qiymətləndirilməsi
Presentations will be judged on the following criteria, scoring between 0 (minimum) and 10 (maximum) points per category:
- Results / return on investment – including impact on egg consumption
- Strategiya
- Product (assortment, availability, quality)
- Promotion of Product / Business
- Creativity / Innovation
- Çətinlik dərəcəsi
- Any obstacles needed to overcome
- A new product launch over a product extension
- The degree of risk
Zamanlama
Presentations will only be judged on the first 10 minutes. Any information presented after the allocated time will not be taken into consideration by the judges. Presentations which continue beyond the allocated time may be stopped by the Chairman.
Uyğunluq
IEC Country Associations, Producer Packer, and Egg Processing Companies are invited to submit their entries for this award. All entrants must be fully paid-up members of the IEC for that competition year.
Hakim heyəti
The awards will be judged by a panel nominated by the IEC Chair, and will consist of 5 judges which may include:
- Honorary President of the IEC
- Chairman of the IEC
- Members of the IEC Office Holders or Executive
- Gənc Yumurta Liderləri
Münsiflər heyətinin üzvləri mükafat müsabiqəsində iştirak edə bilməzlər.
The decision of the Judges is final.
Mükafatın elanı və təqdimatı
Mükafatın nəticələri sentyabr ayında keçiriləcək IEC Qlobal Liderlik Konfransında elan ediləcək.
Ərizə prosesi
Applicants MUST deliver a 10-minute audio visual presentation at the Marketing Showcase during the IEC Global Leadership Conference in September, showcasing their marketing programme and reviewing their egg marketing strategy.
In order to make this event enjoyable and informative, it is important to remember that the presentations should not be a speech but a visual representation of your marketing programme.
Yazılar tərəfindən təqdim edilməlidir 15 iyul 2024.
İndi daxil olun