جایزه تخم طلایی برای تعالی بازاریابی
There are many incredible marketing campaigns being delivered across our global industry, and the Golden Egg Award provides a fantastic opportunity to promote egg marketing excellence and share best practice.
Open to country associations and companies, this award provides a chance to showcase your efforts and success in front a global delegation, with a 10-minute presentation at our Global Leadership Conference in September.
The winner will be the presentation that demonstrates the best marketing & promotional campaign submitted, based on any or all parts of the marketing spectrum, including advertising, public relations, new media and point of sale.
چگونه وارد شویم
To enter the Golden Egg Award, please complete the application form via the button below by 15 جولای 2024.
Please note, once your application form is returned to the IEC office, the final presentations do not need to be received until Friday 30 August 2024.
Please read the full judging criteria below before entering.
تکمیل فرم درخواستRules and Criteria
معیارهای داوری:
Presentations will be judged on the following criteria, scoring between 0 (minimum) and 10 (maximum) points per category:
- Results / return on investment – including impact on egg consumption
- استراتژی
- Product (assortment, availability, quality)
- Promotion of Product / Business
- Creativity / Innovation
- درجه سختی
- Any obstacles needed to overcome
- A new product launch over a product extension
- The degree of risk
تنظیم وقت
Presentations will only be judged on the first 10 minutes. Any information presented after the allocated time will not be taken into consideration by the judges. Presentations which continue beyond the allocated time may be stopped by the Chairman.
شایستگی
IEC Country Associations, Producer Packer, and Egg Processing Companies are invited to submit their entries for this award. All entrants must be fully paid-up members of the IEC for that competition year.
هیئت داوری
The awards will be judged by a panel nominated by the IEC Chair, and will consist of 5 judges which may include:
- Honorary President of the IEC
- Chairman of the IEC
- Members of the IEC Office Holders or Executive
- رهبران جوان تخم مرغ
اعضای هیئت داوران نمی توانند در مسابقه جایزه شرکت کنند.
The decision of the Judges is final.
اعلام و اهدای جایزه
The results of the Award will be announced at the IEC Global Leadership Conference held in September.
فرآیند برنامه
Applicants MUST deliver a 10-minute audio visual presentation at the Marketing Showcase during the IEC Global Leadership Conference in September, showcasing their marketing programme and reviewing their egg marketing strategy.
In order to make this event enjoyable and informative, it is important to remember that the presentations should not be a speech but a visual representation of your marketing programme.
Entries must be submitted by 15 ژوئیه 2024.
اکنون وارد کنید