Kulimbikitsa kumwa dzira ku Australia: nkhani ya malingaliro a ogula

16 November 2023

M'nkhani yokakamiza ku IEC Lake Louise 2023, Rowan McMonnies, Managing Director of Australian Eggs, adawunikira momwe adagulitsira mwanzeru thanzi ndi zakudya kuti asinthe kadyedwe ka dzira ku Australia. Pazaka makumi awiri, njira yokhazikika ya Mazira aku Australia yasinthanso malingaliro a ogula ndikuthandizira kutsutsa nthano yoti mazira sali opindulitsa pa thanzi lanu.

Kusintha malingaliro a ogula

Rowan adayamba ndi kufotokoza kuti kale mu 2003, mazira anali kuonedwa ngati "oyipa kwa inu" ku Australia. Komabe, zoyesayesa zowunikira komanso zowunikira pakufufuza, kutsatsa, komanso kuchitapo kanthu zidapangitsa kuti anthu azikhala ndi malingaliro abwino okhudza mazira ndi thanzi ku Australia.

Iye anafotokoza kuti dzira ili "mwayi wathanzi" linayendetsedwa ndi kuwonjezeka kwa chikhalidwe cha anthu, chomwe chinasintha momwe ogula amafunira zambiri. Kuwonekera kwa akatswiri azakudya komanso akatswiri azakudya kunalimbikitsanso kuyenda, malinga ndi Rowan, ndi akatswiri odziwika bwino akukulitsa mauthenga abwino ozungulira mazira. Kusintha kumeneku kunaphatikizidwa ndi "kukhazikika kwapa media" kwa ogula komwe kumathandizira phindu la thanzi la mazira.

Pofotokoza mmene anagwiritsira ntchito mipata imeneyi, Rowan anati: “Muyenera kuchitapo kanthu mwamsanga, kulankhula za mapindu anu, kulankhula za ubwino wanu monga bizinesi.” Mazira aku Australia adachita mwadongosolo, kuphatikiza kafukufuku, media omwe adapeza, akatswiri azachipatala komanso maubale.

Kutsatsa kuthekera kwapadera kwa mazira

Rowan adazindikira madera akuluakulu a kafukufuku, kuphatikizapo thanzi la mtima, mapuloteni, vitamini D, choline, ndi satiety monga zopindulitsa zomwe zinathandiza kusintha nkhani ya ogula. Adanenanso kuti izi zimagwirizana ndi phindu laumoyo wa dzira padziko lonse lapansi, kuwonetsa kusamutsa kwa njira zopambana za dzira la Australia kumakampani ambiri.

Kulankhulana kogwira mtima kunathandiza kwambiri kuti ntchito zamagulu a mazira a Australian Eggs zitheke. Rowan adawonetsa kufunikira kosinthanso thanzi la mazira kukhala chilankhulo chomwe ogula amachimvetsetsa ndikuzindikira. Mwachitsanzo, m'malo moyang'ana kwambiri pa vitamini D, adawonetsa gawo lake pakuteteza chitetezo chokwanira, chomwe chidalandiridwa bwino kwambiri panthawi ya mliri wa Covid-19.

Kutsatsa kolipidwa, kukwezeleza maphikidwe, ndi makampeni a digito adapanga chidziwitso chokwanira, komanso mgwirizano ndi akatswiri azaumoyo ndi olimbikitsa, kukulitsa phindu lazakudya la mazira.

Zotsatira zamakampeni a Mazira aku Australia zidapitilira kutsatsa kwa ogula, pokopa chidwi cha anthu komanso kukhulupirirana. Malinga ndi Rowan, zakudya zopatsa thanzi zidawoneka ngati dalaivala wamkulu wa chidaliro, ngakhale pamwamba pazachilengedwe m'makampani a mazira aku Australia, kuwonetsa kufunikira kozama komanso kukhudzidwa kwa njira zotsatsira zaumoyo.

Kutsogola ndi MAYGS-okwanira!

Posonyeza kukhudzidwa kwamphamvu kwa ntchito yawo ndi kudzipatulira kwawo, Rowan anamaliza mwa kunena kuti ku Australia kudya dzira la munthu aliyense pachaka kwawonjezeka kuchoka pa 157 kufika pa 263 kuyambira 2003. pazaka 100 zapitazi, zomwe Rowan adatcha "kalabu ya 20". "Si kalabu yokhayokha," adatero, akulimbikitsa mayiko ambiri kuti "atengere mwayi pazabwino za mazira".

Nkhani yopambana ya Mazira aku Australia ndi umboni wa mphamvu yosinthira ya njira zolankhulirana zokhudzana ndi thanzi. Ulendo wawo wokhala mtsogoleri wapadziko lonse pazakudya dzira ukhoza kukhala chilimbikitso kwa maiko ena omwe akufuna kuyendetsa dzira kudzera muzakudya komanso kulimbikitsa thanzi.