Tsogolo la Consumer Trends: Ogula sadzasiya mtundu womwe amakonda
1 June 2023
Pamsonkhano waposachedwa wa IEC Business Conference ku Barcelona, Dr Amna Khan, katswiri wamakhalidwe ogula komanso media, adakopa nthumwi ndi kusanthula kwake kwaukadaulo mu 'Future of Consumer Trends'. Ulaliki wake udawunikira momwe ogula amayendera "nthawi yosakayikitsa" komanso momwe ife, monga mabizinesi, tingawathandizire bwino paulendowu kuti asunge ndikupeza makasitomala.
Dr Khan adatsegula ndikuwunikira kufunikira komvetsetsa zomwe ogula akufuna nthawi zonse: "Mabizinesi ochita bwino amakhala ndi ogula patsogolo pazomwe amachita - ndikofunikira kumvetsetsa zikhulupiriro, zokhumba ndi nkhawa za ogula kuti muthe kutengera makhalidwe awo omwe amasintha nthawi zonse. ”.
Anapitiliza kufotokoza mizati inayi yofunika yomwe mabizinesi a mazira ayenera kugwiritsira ntchito popanga chidaliro ndi ogula munthawi yamavuto - kugwiritsa ntchito motengera mtengo, kufunikira kwa malonda, madera ogula komanso kugwiritsa ntchito moyenera.
Kulumikizana ndi ogula ozindikira mtengo
Choyamba, Dr Khan adafufuza za kufunikira kwa kugwiritsidwa ntchito kwamtengo wapatali, kufotokoza kuti ogula amagula zinthu zogwirizana ndi chikhalidwe chawo, zachuma ndi zachilengedwe. Anawonjezeranso kuti chibadwa chaumunthu chimatanthauza kuti ogula amakhudzidwa kwambiri ndi anzawo komanso kukakamizidwa ndi anthu: "Ngati mwana wotchuka kwambiri m'bwalo lamasewera ali ndi mtundu wina wa mphunzitsi, ndiye mtundu wa mphunzitsi womwe wina aliyense angafune".
Pogwiritsa ntchito kafukufuku wamsika waku UK, Dr Khan adawonetsa momwe zovuta zomwe zilili pano zakakamiza ogula kuti asinthe machitidwe awo ogula. Pofuna kupulumutsa ndalama potsatira kuchuluka kwa ndalama zomwe zakwera, anthu akusintha kuchoka pa kugula zinthu zamtundu kupita ku zotsika mtengo, zamtundu wawo. Komabe, adawonjezeranso kuti: "Ogula sakufuna kusiya zinthu zomwe amakonda, zomwe amakonda komanso kuzikhulupirira, ngakhale akukumana ndi mavuto azachuma". Kuyika mtundu wanu ngati omwe sakufuna kukhala nawo ndikofunikira, malinga ndi katswiri.
Komanso, Dr Khan anagogomezera kufunika kolankhulana ndi ogula, kusonyeza kuwonekera ndi kupereka njira ina yowonjezera mitengo, kulimbikitsa nthumwi kuti zifotokoze nkhani zawo zamakampani a dzira.
Kupanga chizindikiro chodziwika bwino
Kenaka, Dr Khan adakambirana za momwe chizindikiro champhamvu chingathe kubweza ndalama zambiri, komanso maubwenzi olimba a bizinesi ndi ogula. Anafotokoza kufunika kwa nkhani yomveka bwino, kufotokoza kuti "kupambana kumabadwa pofotokoza nkhani ya mankhwala anu - ogula amafuna kudziwa zomwe mukuyimira".
Wokamba nkhaniyo adawonetseranso kusintha kwa chizindikiro, akutsutsa kuti thireyi ya mazira siingathe kupereka chidziwitso chokhudza chiyambi chawo kapena makhalidwe abwino, koma chizindikiro champhamvu chingathe.
Kuphatikiza apo, Dr Khan adalongosola momwe ogula amasankhira mitundu inayake pazifukwa zomveka monga kudzizindikiritsa kosavuta ndi kuchepetsa chiopsezo, komanso madalaivala ophiphiritsa, monga kutsimikizira kudzikonda kwawo komanso "zomwe akunena za iwo". Ndi izi, adabwerezanso kufunikira kopanga nkhani yokakamiza kuti muyike mtundu wanu ngati chisankho chabwino kwambiri komanso choyambirira pamaso pa ogula.
Pamene malingaliro amphamvu amtundu apangidwa, ubale wabwino umapangidwa ndi ogula, zomwe zimapangitsa kuti mitengo ikhale yovomerezeka kwambiri, Dr Khan anafotokozera mwachidule.
Kulimbikitsa kukhulupirika ndikuyendetsa kukula ndi anthu ogula
“Kutsatsa sikutanthauza kugulitsa kokha; ndikumanganso mgwirizano, "adatero Dr Khan, pokambirana za phindu lomwe anthu ogula amabweretsa ku mtundu. Ananenanso kuti, kwa mabizinesi, maguluwa amakhala ngati njira yolumikizirana komanso kukulitsa chiyanjano.
Dr Khan adafotokoza momwe madera omwe ali ndi chidwi chogawana nawo mtundu wanu angalimbikitsire izi, komanso akulimbana ndi nkhani zoyipa za izi: "Ndi akazembe anu, amakutsatsani." Kuphatikiza apo, maderawa samangoyang'ana kwambiri pamtengo chifukwa cha mtengo womwe amalumikizana ndi malondawo.
Ngakhale madera ambiri ogula ali pa intaneti, Dr Khan amalimbikitsa kulimbikitsa maguluwa ndi zochitika zapaintaneti komanso polumikizana mwachindunji ndi gulu ngati mtundu. Pofotokozera zamakampani opanga mazira, Dr Khan adapereka lingaliro lofikira masukulu ndikupereka maphunziro okhudzana ndi moyo wopangira mazira kapena zofananira kuti alimbikitse ubale wa ogula ndi ammudzi. Komanso, adagogomezera mphamvu ya ndemanga - zokumana nazo zopanda tsankho kuchokera kwa makasitomala ena zitha kukhala zothandiza pogula zosankha za ogula.
Kulowa mumalingaliro a ogula a eco-conscious
Ponena za kafukufuku waposachedwa, Dr Khan adawona momwe kukwera mtengo kwa moyo kwapangitsa ogula kugwiritsa ntchito katundu ndi ntchito m'njira yokhazikika: "Ogula akuwona mphamvu yapano, amafunikira zotulukapo zapomwepo pogwiritsa ntchito kadyedwe koyenera njira yothetsera vuto la kukwera mtengo kwa moyo”.
Dr Khan adagwiritsa ntchito kafukufuku wa chimphona chachikulu cha ku UK, Sainburys, kufotokoza momwe mungagwirire ntchito ndi ogula kuti mukhale ndi chidaliro: "Sainburys idaphunzitsa ogula momwe amaundana mazira awo kuti azikhala nthawi yayitali komanso kuchepetsa zinyalala, ngakhale izi zikutanthauza kuti makasitomala akhoza sayenera kuwachezera pafupipafupi”.
Wokamba nkhaniyo anapitiliza kufotokoza kuti chidaliro chimafulumira pamene wina akuthandizidwa panthawi yachisoni; popereka upangiri wofunikira kwa wogula akakhala pachiwopsezo, mtunduwo ukumanga ubale wodalirika ndi iwo. "Phunzitsani ogula anu kuti athe kuthana ndi mavuto azachuma kotero kuti ndalama zawo zikabwera, amangoganizira za inu," adatero.
Gwiritsani ntchito kusintha kuti mukweze bizinesi yanu
Dr Khan adamaliza ulaliki wake wopatsa chidwi ndi funso lopatsa chidwi: "Tonse ndife ogula, timasuntha, timasintha, timasinthika ndipo pamene tikusintha, timapanga mwayi. Kodi mugwiritsa ntchito bwanji kusinthaku ndikukweza bizinesi yanu?"
Dziwani mwachidule zonse
Phindu kuchokera ku ulaliki wanzeru wa Dr Khan. Yang'anani tsopano pakukambirana kwatsatanetsatane pakugwiritsa ntchito zovuta zanyengo ngati mwayi wokulitsa bizinesi yanu ya mazira (ikupezeka kwa mamembala a IEC okha).