2024 Global Celebrations

Australia

Egg Farmers of Australia will be celebrating World Egg Day 2024 with a special update to Federal MPs and State Agriculture Ministers on the egg industry’s progress. MPs will be provided with materials to share on social media or include in parliamentary speeches. They will also be holding a small World Egg Day event for the first time at Parliament House in Canberra.

Australian Eggs is gearing up for World Egg Day with an abundance of activities and campaigns, starting with their own theme ‘Eggs Throughout the Ages’, which celebrates the evolution of egg dishes through generations. Their celebrations will feature a nostalgic video where team members share personal memories tied to iconic egg recipes, alongside a staff lunch showcasing diverse egg dishes. Social media will buzz with a consumption stats teaser video and influencer posts recreating childhood favourites. Partnering with Australian Women’s Weekly, a campaign will include recipe features across print and digital platforms. PR efforts will unveil new recipes and survey insights, complemented by radio interviews and targeted emails to consumers. Healthcare and farmer outreach will integrate World Egg Day across specialised programs, ensuring widespread engagement and celebration of egg excellence.

Brazil

For World Egg Day 2024, the Gaúcha Poultry Association (ASGAV) in Brazil will send egg-based meals to children as part of a social project and distribute promotional materials to egg producers and the public. They will also place adverts in major newspapers and air radio commercials to encourage egg consumption, reaching thousands. On social media, ASGAV will share World Egg Day content through the Ovos RS programme.

Canada

To celebrate World Egg Day, Egg Farmers of Canada have launched a national PR campaign highlighting the work of Canada’s 1,200 egg farmers and farm families, who provide fresh, local, and high-quality eggs year-round. As part of the campaign, Canadians are invited to play the newest version of Earthwise Egg Quest: Canadian Egg Farming Trivia Challenge. Politicians across the country are also using their social platforms to honour the vital role of egg farmers in Canadian communities.

Manitoba Egg Farmers will once again celebrate World Egg Day at the University of Manitoba on 11 October. From 10am to 2pm, they will be giving out free mini quiches at the University Centre, engaging with students, faculty, and passersby about the benefits of eggs. Local egg farmers and staff will distribute egg-themed promotional products and recipes, and share insights about egg farming. This event, a success last year, aims to highlight the nutrition, versatility, and importance of eggs to Manitobans.

China

In China, Lyja Media is marking World Egg Day by a month-long celebration featuring themed events such as Culture Day, Science Day, Safety Day, Consumption Day, and International Day. On International Day, the organisers plan to connect with egg associations from different countries through video calls to exchange ideas and learn about global activities. Most of the events will take place at the newly established Egg World Science Museum in Shanghai, which opened in January 2024.

Colombia

For World Egg Day, Fenavi will emphasise the nutritional value of eggs while donating one million eggs to families with malnourished children through ABACO (food banks). The campaign encourages public contributions via a dedicated landing page, aiming to extend this vital food to more people. Fenavi will promote the initiative through TV, radio, social media, and their website. On 11 October, they will host simultaneous breakfasts and a PR promotion in six Colombian cities, while influencers in family, agriculture, nutrition, and economics will amplify the campaign’s message across various platforms.

France

For World Egg Day 2024, Fans d’oeufs is launching several initiatives in France. Starting on 1 October, fans can join the “Egg Shock” online game on Facebook and Instagram, where they compete by choosing between hard-boiled or fried eggs in a puzzle game, with prizes including a PS5. On World Egg Day itself, 10 school classes will participate in egg-related culinary workshops led by chefs to teach children about nutrition and eggs. Additionally, Fans d’oeufs is partnering with Euro-Toques Jeunes to host masterclasses for future chefs, highlighting eggs’ versatility in balanced recipes. These events celebrate eggs while educating both children and culinary students.

Italy

In Turin, Italy, the La Lacanda delle iDEE APS association will honour the egg as a symbol of unity, in line with the 2024 theme. They are celebrating with a guided walk through the streets of Turin where attendees will learn about egg production and the benefits of eggs. Participants will be inspired to create poetry, short stories, drawings, or haikus, which will be compiled into a book to be published on the association’s website. The event will conclude with an aperitif featuring various egg dishes.

Latvia

For World Egg Day, Balticovo is launching a charity challenge, inviting people to share video ideas on how to boil, peel, and use boiled eggs in cooking. For every video submitted, Balticovo will donate 100 eggs to a charity supporting socially vulnerable people. Additionally, they will create a video featuring local celebrities and influencers passing eggs to each other between frames to promote this year’s theme: “United by Eggs.”

Macedonia

The Macedonia branch of the World Poultry Science Association will celebrate World Egg Day 2024 with a social media awareness campaign highlighting the nutritional benefits of eggs. A giveaway will invite followers to share their favourite healthy egg recipes, with the three best recipes announced. Additionally, member poultry farms will promote their products and provide insights into egg production.

Mauritius

Oeudor will mark World Egg Day with a breakfast at their Head Office and make donations of eggs to local NGOs as part of their efforts.

Mexico

The Unión Nacional de Avicultores (UNA), in Mexico are busy preparing for their annual ‘International Egg Fair’. This year, the event will have an egg-themed costume parade, an attempt at the Guinness World Record for the ‘Largest Egg and Spoon Race’, egg-dish samples, cultural contests, academic talks with international speakers and many other activities.

Additionally, on 4 October, the National Institute of Nutrition and Medical Sciences Salvador Zubirán will hold a seminar on “Egg Consumption as Part of a Healthy and Sustainable Diet,” organised by Silvia Carrillo of the National Poultry Institute (INA). On 4-11 October, INA will deliver presentations at universities across Monterrey, Tehuacán, and Mérida, highlighting the health benefits of eggs. UNA, Sí Huevo, and INA will also share content on social media to further promote the event.

Netherlands

The Poultry Expertise Centre in the Netherlands will host a two-day celebration as World Egg Day coincides with Dutch Food Week. On 11 October at the Poultry Museum in Barneveld, the Gelderland deputy will give a speech about the importance of food production; an artistic egg will be unveiled as the winner of a previous competition; and attendees will enjoy a 4-course egg-based lunch. On 12 October, over 30 poultry farmers will open their farms to the public, supported by the centre with materials and guidance for organising open days.

New Zealand

For World Egg Day, NZ Eggs is giving one lucky egg enthusiast the chance to win a fantastic egg recipe book. They have been running their own campaigns on Facebook and Instagram, and egg producers are encouraged to share the competition link on their own social media platforms to help promote the draw and World Egg Day 2024.

Nigeria

AIT Integrated Farms, an egg producer in Northeast Nigeria, will once again celebrate World Egg Day by distributing over 3,000 boiled eggs to primary school children who lack access to eggs in their daily diet. For the past three years, the farm has used this occasion to raise awareness about the role of eggs in promoting healthy child development, highlighting their essential nutrients for brain growth and overall health. This initiative reflects the farm’s commitment to providing affordable nutrition to the local population and educating communities about the importance of eggs in diets for all ages.

Pakistan

Noor Poultry, in collaboration with MENU and the Pakistan Poultry Association, will celebrate World Egg Day at Superior University, Lahore. The event will include a poster competition for Fine Arts students, a cooking competition for Culinary Arts students, and a quiz competition for Poultry and Biological Sciences students. Additionally, the celebration will feature an Egg Day talk and an awareness walk, continuing Noor Poultry’s tradition of engaging students in educational and creative activities to promote the importance of eggs.

The Department of Poultry Production, University of Veterinary and Animal Science (UVAS) in Lahore will also celebrate World Egg Day 2024 in collaboration with the Pakistan Poultry Association. Their event will include an egg benefits awareness walk, lectures on egg benefits, egg eating, and egg-based dishes cooking competitions among school and college students. Then differently able children of a local school will present comedy sketches about egg benefits.

Panama

This World Egg Day, ANAVIP will host a special celebration at a school canteen in the Kuna Nega, a disadvantaged suburban area. 150 nutritious lunches will be prepared for children from the neighbourhood, with fictional character, ‘Super Egg’ making a special appearance! In addition, they will share educational resources from the IEC across social media platforms, spreading the message about the incredible benefits of eggs.

Poland

To celebrate World Egg Day, Fermy Woźniak in Poland has launched a comprehensive campaign. A news release has been sent to Polish media outlets, with support from poultry and egg organisations, and efforts are underway to secure a statement from the Polish Minister of Agriculture. In partnership with top media outlets, Fermy Woźniak is also developing an engaging egg knowledge quiz, which will be promoted on World Egg Day and extensive content will be shared on their website and social media. Additionally, each of the 1,800 employees will receive reusable canvas bags filled with special gifts.

Also in Poland, Suflidowo will celebrate World Egg Day with a team brunch featuring a variety of egg dishes, in line with this year’s theme of unity. The event will be an opportunity to reflect on tradition, encouraging conversation and fun among participants.

South Africa

To celebrate World Egg Day 2024, SAPA has planned a series of exciting activities. On 11 October, popular breakfast TV programme, Expresso Morning Show, presenters will create an egg recipe linked to the ‘United by Eggs’ theme, reaching 800,000+ viewers. Top influencers Zola Nene and Sifo the Cooking Husband will share mouth-watering egg recipes with their 1.2 million combined followers. SAPA’s press release, including a delicious ‘Make-Ahead Ham & Egg Sandwich Bake’, is being shared across media, while a double-page spread in ‘Heita My Friends’ reaches 40,000 Gauteng taxi commuters. Eggsellent By Lebo will host a live cooking demo, and SAPA will engage dietitians and promote a fun competition on their social media.

Spain

In celebration of World Egg Day 2024, Inprovo has launched an engaging online game available in Spanish, French, and Hungarian. Participants are invited to test their knowledge of egg production with true or false questions, competing for leaderboard ranks and the opportunity to win exciting prizes, including a year’s supply of eggs. The game will be promoted through a variety of influencers and supported by offline and digital marketing campaigns.

Sri Lanka

In Sri Lanka, Ruhunu Farms’ World Egg Day plans include hosting a cooking competition and organising an egg donation programme to support the nutritional needs of pregnant mothers.

The Society of Animal Science, Faculty of Agriculture, University of Peradeniya, and the Sri Lanka Association of Animal Production will host a World Egg Day event on 11 October 2024 at the Department of Animal Science. The event will feature cooking demonstrations of non-conventional egg dishes, educational activities, and photography and videography competitions to highlight the nutritional value of eggs. Expert talks will include presentations on egg nutrition and the challenges facing Sri Lanka’s egg industry. Around 400 participants, including students, academics, and stakeholders, are expected to attend and will be served an egg-based breakfast.

Switzerland

On World Egg Day, VEV Vereinigung der Eivermarkter will have a strong presence across Swiss media. Their branding will feature on a local news site, a Swiss TV platform, and in public spaces such as public transport, post offices, and petrol stations. Additionally, adverts will run on YouTube and social media. At the OLMA Swiss trade fair, they will distribute boiled eggs to draw attention to the celebration.

UAE

For World Egg Day, Al Jazira Poultry Farm LLC will feature a print advertisement and editorial in a popular UAE newspaper. Additionally, they have created social media content to celebrate the day, using the hashtag #UnitedByEggs.

United Kingdom

St Ewe Free Range Eggs has an exciting lineup, featuring a giveaway with the winner announced on World Egg Day. The team will share engaging graphics on social media and is collaborating with the NFU on educational videos for the ‘Positive Poultry Campaign’. A World Egg Day blog by nutritionist Rhiannon Lambert will be live next week. Additionally, CEO Bex was recently interviewed by The Times about British farming and mental health and St Ewe have just won Food Lifestyle’s ‘Food Brand of the Year’ award!

The British Egg Industry Council (BEIC) will celebrate British Egg Week and World Egg Day with a full schedule of engaging content on Instagram and TikTok, including daily stories, influencer collaborations, and new egg recipes. Media efforts are also underway to inspire consumers to enjoy more eggs. Additionally, a cracking competition has launched, offering egg-themed prizes such as Le Creuset egg cups, egg mugs, and egg candles, running throughout the week to drive consumer participation.

USA

In the USA, Rose Acre Farms will celebrate World Egg Day by utilising the IEC resources to promote the event. Internally, messages will be shared with team members through virtual message boards, while externally, the farm will spread awareness on social media, highlighting the global theme #UnitedByEggs and promoting the importance of eggs.

Versova and Center Fresh will once again celebrate with their annual tradition of serving around 1,400 free omelettes to the Sioux Center community.

International

Sanovo will be celebrating with a sing-along video of their own World Egg Day anthem!

Hy-Line has created T-shirts for the children in South Africa whom they are providing with two eggs per day, showcasing their commitment to nutrition and support for undernourished communities.