An international TV streaming network dedicated to eggs.
+3 billion internet users stream content to their TVs
60% of households stream directly to their devices
835% increase in just 10 years of household connected TVs
425% expected increase of time spent streaming content by 2020
The International Egg Commission is committed to sharing information and developing relationships to foster a vibrant and thriving global egg industry.
As we strive to improve egg consumption around the world, we recognise that the way people receive information is evolving. There is a huge opportunity to adapt in response to the rapid advances in technology. To educate, inspire and connect with consumers as they seek to learn more about the food they eat.
Egg Farmers of Canada identified the powerful leverage that these emerging trends proffer. Since 2015, they have been developing a creative and on-point method for sharing information. Delivering accessible and engaging content, Eggcentric TV first launched in February 2016 firstly to Canadian consumers, and now also partnered with American Egg Board as well as Associação Gaúcha de Avicultura/Ovos RS in Brazil.
The channel promotes the wholesome, nutritious egg. The secure streaming TV network is entirely dedicated to eggs and includes recipe ideas, celebrity chef videos, films about producers, animal welfare and CSR initiatives.
This is a truly exciting initiative that the IEC wholeheartedly endorses. Eggcentric TV is a forward thinking, international channel that everyone can benefit from.