Kushambadzira kunaka kwemazai: Nyaya dzekubudirira kubva kuUS neColombia

8 June 2023

Pamusangano uchangoburwa weIEC Business Conference muBarcelona, ​​nhumwa dzakawana chitarisiko chinozorodza pamazino ekutengesa mazai uye zvirongwa kubva kuvatungamiriri veindasitiri vaviri. Vachipa sechikamu chechikamu che'Vision 365 neSimba reKushambadzira', Emily Metz, Mutungamiriri uye CEO weAmerican Egg Board (AEB) naGonzalo Moreno, Mutungamiriri Mukuru weFENAVI, vakagovana mazano ekutsigira indasitiri yemazai yepasi rose kuti iwedzere nekunatsa. nzira dzavo dzekutengesa mazai.

Kutungamira rondedzero

Kuti vatange chirongwa, Emily akaenda pachikuva kuti vakurukure kuti AEB yakasimudzira sei nhau dzisina kunaka pamusoro pekukwira kwemitengo semukana wekushandura nhaurirano kuti dzive dzakanaka: "Taifanira kusvetuka netsoka kutanga, taifanira kutaura nyaya yedu. Taifanira kuwedzera mamiriro ezvinhu, nekuti kana tisina nyaya iyoyo taizoudzwa isu”.

Akatsanangura kuti mameseji avo akasimbisa sei kuti varimi vemazai "vanotora mitengo uye havasi vagadziri vemitengo", uye vakabudirira kushandura manzwiro kubva kune asina kwaakarerekera uye akadzikama kuburikidza nemedia blitz, vachitora zvinopfuura zviuru zviviri zvezvinyorwa munhau dzakasiyana siyana mumazuva mana chete. Akasimbisa kugarisa kwenguva refu kwekutaurirana kwavo, sezvo mameseji epakati airamba achinzwika kunyangwe mushure mekuvharwa kwekutanga kwadzikira.

Emily akatsanangura kuti chinangwa cheAEB ndechekuita kuti indasitiri yemazai "isangorarama chete, asi inobudirira" kunyangwe zvimhingamipinyi zvakaita sekukwira kwemitengo, inflation, kuoma kwekeji, uye HPAI. Vakashandisa White House Isita Egg Roll kukwidziridza mameseji avo kuburikidza nenhau yedunhu, vachisimudzira chiitiko cheIsita icho chakaona zviuru makumi matatu vakapinda semukana wakasarudzika wekugovana nyaya dzevarimi vezai nenzira ine pundutso. Kuedza kwavo kwakatorwa nevezvenhau venzvimbo, zvichibatsira kuvaka hukama hwepfungwa nevatengi.

Sparking innovation - iyo Eggcelerator Lab

Sechikamu chemharidzo yake, Emily akafara kugovera chirongwa chazvino cheAEB, 'Eggcelerator Lab' icho chakatangwa muna Gumiguru 2022: "Chinangwa cherabhoritari ndechekumutsa hunyanzvi nekubatanidza ruzivo rwepamusoro uye kusimudzira kudyidzana. Basa redu nderekufambisa zvinodiwa”. IU.SA iri kumbundira mazai sezvishandiso zvakasiyana-siyana neAEB pamberi pezvigadzirwa zvinoshandura mazai.

Akataura kuti chirongwa chechirongwa ichi chine kutarisisa kwakanyanya pa "basa rekutsvaga nzvimbo chena" kuona mikana yemusika. Basa rerabhoritari rinokurudzirwa netiweki yevagadziri, vatengesi, vaongorori vepayunivhesiti uye nyanzvi dzenyaya dzinobatsira kugadzira prototypes, akatsanangura, zvichikonzera "raibhurari yemazana emazano ekutendeuka, akagadzirira kugovana nevatengi".

Nekudyara mukuvandudza kumberi uye nekupa mutengo- uye kudzikiswa kwenjodzi kune vatengi, AEB inovavarira kukurumidzira kuunzwa kwezvitsva uye zvitsva zvinogadzirwa nezai kumusika. Achitaura nyaya dzebudiriro kubva kupurojekiti kusvika parizvino, Emily akatsanangura kuti nekuunza zvigadzirwa zvitsva izvi, vanogona kutyaira kudiwa uye nekusimbisa rondedzero yekuti mazai anofanira kunge ari ega pakudya kwezuva nezuva.

Kuisa hwaro hwakasimba hwokukura

Pamberi pazvino, Gonzalo Moreno akapa nhoroondo yeColombia nekuratidzira kukura kwakakosha kwekushandiswa kwemunhu wega mazai munyika yake, achiwedzera kubva pa212 muna 2009 kusvika 334 muna 2021.

Akatsanangura zvinhu zvakakosha zvinopa kukura uku kunoshamisa kwekushandisa, achisimbisa basa rakakosha iro rinopa kuvandudza kweparutivi kunowedzera kushandiswa. Gonzalo akacherekedza kuti mitemo yakavandudzwa yakatenderedza hutsanana, kuchengetedzwa kwezvipenyu uye kuchengetedzwa kwechikafu kwakaisa hwaro hwemazano akasimba, ane simba ekutaurirana akatenderedza mazai sechikafu chakachengeteka uye chine hutano. Akawedzera kuti chibvumirano chekutengeserana neUSA muna 2012, chinosanganisira kuchinjana kwechibage kubva kunze kwenyika uye kubviswa kwemitero, chakafambisawo kukura kwakakosha kwekugadzira, zvichiita kuti Colombia ienderane nekukura kwekudiwa.

Kutaurirana simba rakasiyana remazai

Gonzalo akapa mucherechedzo wemishandirapamwe yeColombia yakasarudzika uye yakafaranuka yekushambadzira mazai yakashandiswa kunyorazve rondedzero yemazai, iyo inosanganisira yevana katuni TV show, 'La Liga Supercrack', uye 'The Gold Line to Life' basa rekuraira parunhare, rinopa risingaperi. yakasarudzika zano rekudya kune vakura. Akatsanangura kuti chinangwa chikuru chemishandirapamwe iyi ndechekuisa zai seprotein ine hutano uye inotengwa zvakanyanya munyika mushure memakore enhau dzisina kunaka uye disinformation.

Gonzalo akawedzera kuti kudyidzana kwakasimba kwakasimbisa mishandirapamwe yekushambadzira, zvichiwedzera kusimudzira kusvika nekukanganisa kwemeseji yeFENAVI. Kumwe kubatirana kunoshamisa kuri neCarlos Vives Foundation, inotsigira magariro uye kusimudzira zvirongwa mumaruwa eColombia. Mumusha wepamusoro pemvura, uko kusachengeteka kwechikafu kunokanganisa 96% yehuwandu uye kushomeka kwekudya kunokanganisa 95%, FENAVI, yakabatana nenheyo, yakapa mazai akakwana kuti munhu wega wega adye kamwe chete pazuva. Kushanda pamwe chete navanachiremba, vana chiremba, uye vezvekudya, FENAVI ine chinangwa chekusimudzira hupenyu munharaunda. Vacharamba vachitsvaga hutano hwakanaka mumusha uno, hwavanotarisira kuti uchave muenzaniso wakanaka webasa rinoshamisa rinogona kuita mazai mukuvandudza kudya.

Chinangwa cheFENAVI chegore rino ndechekuwedzera kudyiwa kwezai remunhu kune 365 mayunitsi, Mutungamiriri wesangano akatsanangura. Vanoronga kuita izvi kuburikidza nekusimbisa uye kukurudzira kwekuchengetedza uye hutsanana mitemo. Uyezve, FENAVI ine chinangwa chekuongorora kuti Colombia inogona sei kuisa mazai sechinhu chakazadzwa nemuviri wekuwedzera kune chikafu kuburikidza nekuvandudza, pamwe chete nekuzvimiririra kwekudya kunovaka muviri.