Ramangwana reVatengi Mafambiro: Vatengi havazofanosiya mhando dzavanoda
1 June 2023
Pamusangano uchangoburwa weIEC Business Conference muBarcelona, Dr Amna Khan, hunhu hwevatengi uye nyanzvi yezvenhau, vakakwezva vamiriri nekuongorora kwavo nyanzvi mu 'Ramangwana reVatengi Maitiro'. Mharidzo yake yakaongorora kuti vatengi vari kufamba sei "nguva yakawedzerwa yekusagadzikana" uye kuti isu, semabhizinesi, tingavatsigira sei murwendo urwu kuchengetedza uye, pakupedzisira kuwana, vatengi.
Dr Khan vakavhura nekuratidza kukosha kwekunzwisisa zvinogara zvichisanduka zvinodiwa nevatengi: “Mabhizinesi akabudirira ane vatengi pamberi pane zvavanoita - zvakakosha kuti unzwisise zvinotendwa, zvishuwo uye zvinonetsa mutengi kuti ugone kupinda mumaitiro avo anogara achichinja. ”.
Akaenderera mberi nekutsanangura mbiru ina dzakakosha dzinofanirwa kushandisa mabhizinesi emazai kuvaka kuvimbana nevatengi munguva dzino dzemhirizhonga - kukosha-kwakavakirwa mashandisiro, kukosha kwechiratidzo, nharaunda dzevatengi uye kushandiswa kwakasimba.
Kubatana nevatengi vanoziva kukosha
Chekutanga, Dr Khan vakanyura mukukosha kwekukosha-kwakavakirwa mashandisirwo, vachitsanangura kuti vatengi vanotenga zvinoenderana nemagariro avo, ehupfumi uye ecology zvinovanetsa. Akawedzera kuti hunhu hwevanhu hunoreva kuti vatengi vanopesvedzerwa zvakanyanya nevezera ravo pamwe nedzvinyiriro dzenzanga: "Kana mwana anonyanya kufarirwa munzvimbo yekutamba aine imwe mhando yemurairidzi, ndiyo mhando yevarairidzi inozodiwa nemunhu wese".
Vachishandisa ongororo yemusika wekuUK, Dr Khan vakaburitsa pachena kuti dambudziko rekushomeka kwemari riri kumanikidza vatengi kuti vachinje maitiro avo ekutenga. Kuti vachengetedze mari zvichitevera kukwira kwemitengo, veruzhinji vari kubva pakutenga zvigadzirwa zvemhando yepamusoro kuenda kune zvakachipa, zvinhu zvavo. Nekudaro, akawedzera kuti: "Vatengi havadi kusiya mhando dzavanoda, zvavanoda uye kuvimba, kunyangwe kuoma kwehupfumi". Kuisa mhando yako seyavasingadi kurarama pasina chinhu chakakosha, maererano nenyanzvi.
Pamusoro pezvo, Dr Khan vakasimbisa kukosha kwekutaurirana nevatengi, kuratidza pachena uye kupa imwe nzira yekuwedzera mitengo, vachikurudzira vamiriri kuti vataure nyaya yavo yeindasitiri yemazai.
Kuvaka brand inomira pachena
Zvadaro, Dr Khan vakakurukura kuti mhando ine simba inogona sei kudzorera mari yakawanda, pamwe nehukama hwakasimba hwebhizinesi-kune-vatengi. Akataura kukosha kwerondedzero yakajeka, achitsanangura kuti "kubudirira kunozvarwa kubva mukutaura nyaya yechigadzirwa chako - mutengi anoda kuziva zvaunomiririra".
Iyo nyanzvi yekutaura yakaratidzawo shanduko yekuchinja kwechiratidzo, ichikakavara kuti tireyi yemazai haigone kupa ruzivo nezve kwaakabva kana maitiro ehutsika, asi chiratidzo chine simba chinogona.
Pamusoro pezvo, Dr Khan vakatsanangura masarudzire evatengi akasarudzika nekuda kwezvikonzero zvine musoro sekuziva zviri nyore uye kudzikisira njodzi, pamwe nevatyairi vekufananidzira, sekusimbisa chimiro chavo uye "zvainotaura nezvavo". Neizvi, akadzokorora kukosha kwekugadzira rondedzero yekuisa mhando yako seyakanakisa uye yekutanga sarudzo mumaziso emutengi.
Kana mafungire emhando ane simba agadzirwa, hukama huri nani hunovakwa nemutengi, izvo zvinozokonzera mitengo yakakwira inogamuchirwa nevakawanda, Dr Khan muchidimbu.
Kukurudzira kuvimbika uye kufambisa kukura nenharaunda dzevatengi
“Kushambadzira hakusi kwekutengesa chete; zvakare ndezvekuvaka kudyidzana” vakadaro Dr Khan, vachikurukura nezve kukosha uko kunounza nharaunda dzevatengi kumhando. Akataura kuti, kumabhizinesi, mapoka aya aripo senzira yekuvaka kudyidzana uye kuwedzera kudyidzana.
Dr Khan vakatsanangura kuti nharaunda dzine chishuwo chakagovanwa chemhando yako dzichazvimiririra, uye vachishingirira kunhau dzisina kunaka nezvazvo: "Ndivo vamiriri vako, vanokushambadzira." Pamusoro pazvo, nharaunda idzi dzine mukana wekutarisa zvishoma pamutengo nekuda kwekukosha kwavanosanganisa nechigadzirwa.
Kunyangwe nharaunda zhinji dzevatengi dziri online, Dr Khan vanokurudzira kusimbaradza mapoka aya nezviitiko zvisiri pamhepo pamwe nekubatana zvakananga neboka sechiratidzo. Nekuenzanisira indasitiri yemazai, Dr Khan vakakurudzira kuenda kuzvikoro nekupa zvidzidzo nezve hupenyu hwekugadzirwa kwemazai kana zvimwe zvakafanana kuitira kusimbisa hukama hwevatengi nenharaunda. Uyezve, akasimbisa simba rekuongorora - zviitiko zvisina tsarukano kubva kune vamwe vatengi zvinogona kubatsira mukutenga sarudzo dzevatengi.
Kupinda mupfungwa dzevatengi 'eco-conscious
Vachitaura nezvezvidzidzo zvenguva pfupi yapfuura, Dr Khan vakaongorora kuti dambudziko rekugara rakaita sei kuti vatengi vashandise zvinhu nemasevhisi nenzira inogoneka: kugadzirisa dambudziko rekudhura kwekurarama”.
Dr Khan vakashandisa chidzidzo chehofori yechitoro cheUK, Sainburys, kuratidza mabatiro ekushanda nemutengi wako kuvaka kuvimbana: "Sainburys yakadzidzisa vatengi nezve nzira yekuomesa mazai avo kuti agare akareba uye kuderedza marara, kunyangwe izvi zvaireva kuti vatengi vanogona. ndoda kuvashanyira nguva zhinji”.
Mukurukuri nyanzvi akaenderera mberi achitsanangura kuti kuvimba kunokwidziridzwa kana mumwe munhu achitsigirwa panguva yekuda; nekupa zano rakakosha kumutengi pavanenge vari munzvimbo isina njodzi brand iri kuvaka hukama hwekuvimba navo. "Dzidzisa vatengi vako kuti vatarise dambudziko rekugara kuitira kana mari yavo yadzoka, vanongofunga nezvako," akakurudzira.
Kushandisa shanduko kusimudzira bhizinesi rako
Dr Khan vakapedzisa mharidzo yavo inomutsa nemubvunzo unonyandura pfungwa: “Tese tiri vatengi, tinochinja, tinochinja, tinoshanduka uye sezvatinochinja, tinogadzira mikana. Uchashandisa sei shanduko iyi uye kuchinja kusimudzira bhizinesi rako? "
Wana muono wakazara
Pundutso kubva kune yese yemharidzo yaDr Khan ine hungwaru. Tarisa ikozvino yehurukuro yakazara pamusoro pekushandisa dambudziko remamiriro ekunze aripo semukana wekukura bhizinesi rako rezai (rinowanikwa kunhengo dzeIEC chete).