Ukuthengisa okugqwesileyo kwamaqanda: Amabali empumelelo avela e-US naseColombia
8 Juni 2023
KwiNkomfa yoShishino ye-IEC yamva nje e-Barcelona, abathunywa bafumene ukujongwa okuhlaziyayo kwiimbono zentengiso yeqanda kunye namanyathelo avela kwiinkokeli ezimbini zeshishini. Enikezela njengenxalenye yeseshoni 'yoMbono we-365 kunye namandla okuThengisa', u-Emily Metz, uMongameli kunye ne-CEO yeBhodi yamaqanda aseMelika (AEB) kunye noGonzalo Moreno, uMongameli weSigqeba se-FENAVI, babelane ngeengcamango zokuxhasa ishishini lamaqanda ehlabathi ukunyusa nokucokisa. iindlela zabo zokuthengisa iqanda.
Ukukhokela ibali
Ukuqala iseshoni, u-Emily wakhwela eqongeni ukuze axoxe ngendlela i-AEB eye yasebenzisa ngayo ushicilelo olubi malunga nokunyuka kwamaxabiso njengethuba lokutshintshela incoko ibe yeyakhayo: “Kufuneka sitsibe ngeenyawo kuqala, kwafuneka sibalise ibali lethu. Bekufuneka songeze umongo, kuba ukuba asikhange silibalise eli bali beliza kubaliswa kuthi”.
Uye wachaza indlela imiyalezo yabo egxininise ngayo ukuba amafama amaqanda "ngabathathi bamaxabiso kwaye ayingobenzi bamaxabiso", kwaye atshintshe ngempumelelo imvakalelo ukusuka kokubi ukuya kokungathathi hlangothi kunye nokulungelelana nge-blitz yeendaba, efumana amanqaku angaphezu kwama-2,000 kwiivenkile ezahlukeneyo zeendaba kwiintsuku nje ezine. Uqaqambise ifuthe elihlala ixesha elide lonxibelelwano lwabo, njengoko imiyalezo ephambili iqhubekile nokuvakala nasemva kokuba i-coverage yokuqala ithotyiwe.
U-Emily wachaza ukuba injongo ye-AEB kukuqinisekisa ukuba ishishini leqanda "alilipheli nje kuphela, kodwa liyachuma" nangona imingeni efana nokunyuka kweendleko, ukunyuka kwamaxabiso, ubunzima be-cage, kunye ne-HPAI. Basebenzise i-White House Easter Egg Roll ukukhulisa imiyalezo yabo ngoshicilelo lwengingqi, besebenzisa umnyhadala we-Ista obone abantu abazileyo abangama-30,000 njengethuba elikhethekileyo lokwabelana ngamabali amafama amaqanda ngendlela enempumelelo. Imizamo yabo yabanjwa ngamajelo eendaba asekuhlaleni, inceda ukwakha unxibelelwano lweemvakalelo nabathengi.
Ukuvelisa izinto ezintsha – iLebhu yeEggcelerator
Njengenxalenye yenkcazo-ntetho yakhe, u-Emily wayevuyiswa kukwabelana ngenyathelo lamva nje le-AEB, i-'Eggcelerator Lab' eyaphehlelelwa ngo-Okthobha wama-2022: “Injongo yelebhu kukuvuselela ukuqalwa kwezinto ezintsha ngokuhlanganisa ulwazi olungenasiphelo kunye nokuhlakulela intsebenziswano. Injongo yethu kukuqhuba imfuno”. I-USA yamkela amaqanda njengezithako eziguquguqukayo kunye ne-AEB ephambili kwiimveliso zeqanda eziguqukayo.
Ubalule indlela inkqubo yeli phulo igxile ngayo kakhulu “kumsebenzi wokufumanisa indawo emhlophe” ukuchonga amathuba emarike. Umsebenzi walebhu uphenjelelwa luthungelwano lwabavelisi, ababoneleli, abaphandi baseyunivesithi kunye neengcali zemiba enceda ekuveliseni iprototypes, ucacisile, okukhokelela “kwithala leencwadi lamakhulu eembono ezijikajikayo, ezilungele ukwabelana nabathengi”.
Ngokwenza utyalo-mali ekuyilweni kwangaphambili kunye nokubonelela ngeendleko- kunye nenkqubo yokunciphisa umngcipheko kubathengi, i-AEB ijolise ekukhawuleziseni ukwaziswa kweemveliso ezintsha kunye nezintsha ezisekelwe kumaqanda kwimarike. Ukubhekisa amabali empumelelo kwiprojekthi ukuza kuthi ga ngoku, u-Emily wachaza ukuba ngokuzisa ezi mveliso zintsha, banokuqhuba imfuno kwaye baqinise ngakumbi ingxelo yokuba amaqanda kufuneka abe ngokwendalo kwizidlo zemihla ngemihla.
Ukumisela isiseko esomeleleyo sokukhula
Ngokulandelayo ukuza kuthi ga ngoku, uGonzalo Moreno unike imvelaphi yaseColombia ngokubonisa ukukhula okubalulekileyo kokusetyenziswa kweqanda ngalinye kwilizwe lakhe, ukunyuka ukusuka kuma-212 ngo-2009 ukuya kuma-334 ngo-2021.
Wachaza izinto eziphambili ezinegalelo koku kukhula kokusetyenziswa okuchukumisayo, eqaqambisa indima ebalulekileyo ebonelela ngophuculo lwecala ekwandiseni ukusetyenziswa. UGonzalo waphawula ukuba umthetho ophuculweyo ojikeleze imigangatho yococeko, ukhuseleko lwendalo kunye nokhuseleko lokutya luye lwabeka isiseko sobuchule obuqinileyo, obunefuthe lokunxibelelana malunga namaqanda njengokutya okukhuselekileyo nokunempilo. Wongeze ukuba isivumelwano sokurhweba kunye ne-USA kwi-2012, ebandakanya ukutshintshiselwa kwemveliso yombona kunye nokupheliswa kweerhafu, kuye kwaququzelela ukukhula okubalulekileyo kwemveliso, okwenza iColombia ihambelane nokukhula kwemfuno kunye nokubonelela.
Ukunxibelelana amandla ezizodwa amaqanda
UGonzalo unikeze umboniso wemikhankaso yokuthengisa amaqanda yaseColombia ekhethekileyo kunye nebanzi esetyenziselwa ukubhala ingxelo yamaqanda, ebandakanya umboniso weTV wekhathuni wabantwana, 'La Liga Supercrack', kunye nenkonzo yengcebiso yomnxeba ethi 'The Gold Line to Life', enikezela ngokungenasiphelo. iingcebiso zesondlo zomntu kubantu abadala. Wachaza ukuba injongo ephambili yale mikhankaso kukubeka iqanda njengeyona proteni enempilo kunye neyona nto ifikelelekayo kweli lizwe emva kweminyaka yokushicilela okubi kunye ne-disinformation.
UGonzalo wongezelela ukuba intsebenziswano enobuchule iye yomeleza amaphulo okuthengisa, ngakumbi ukuphucula ukufikelela kunye nefuthe lemiyalezo ye-FENAVI. Enye intsebenziswano ephawulekayo yiCarlos Vives Foundation, exhasa amalinge ezentlalo kunye nozinzo kwiindawo ezisemaphandleni zaseColombia. Kwilali engaphezulu kwamanzi, apho ukungakhuseleki kokutya kuchaphazela i-96% yabemi kunye nokungondleki kuchaphazela i-95%, i-FENAVI, ngokubambisana nesiseko, yanikela ngamaqanda aneleyo ukuba umntu ngamnye adle ubuncinane enye ngosuku. Ukusebenza kunye noogqirha, oogqirha babantwana, kunye neengcali zokutya, i-FENAVI ijolise ekuphuculeni umgangatho wobomi kuluntu. Bazakuqhubeka belandelela iimpembelelo ezintle zempilo kule lali, abanethemba lokuba iya kuba ngumzekelo obalaseleyo wendima enokwenziwa ngamaqanda ekuphuculeni isondlo.
Injongo ye-FENAVI yalo nyaka kukunyusa ukusetyenziswa kweqanda lomntu ngamnye kwiiyunithi ze-365, uMongameli wombutho wachaza. Baceba ukwenza oku ngokuqiniswa nokukhuthazwa kozinzo kunye nemigangatho yococeko. Ngapha koko, i-FENAVI ijolise ekuphononongeni indlela iColombia enokubeka ngayo amaqanda njengesithako esizaliswe zizondlo ukongeza ekutyeni ngokusebenzisa izinto ezintsha, kunye nomthombo ozimeleyo wesondlo.
Yiva kwiingcali kuqala
Qonda amandla ala maphulo kunye nomdla osemva kwawo ngokubukela iintetho zika-Emily noGonzalo ezivela kwi-IEC Barcelona. Ezi rekhodiweyo zifumaneka kumalungu e-IEC kuphela.