Ikamva leeNdlela zoMthengi: Abathengi abazukuzincama iibrendi abazithandayo
1 Juni 2023
KwiNkomfa yezoShishino ye-IEC ebiseBarcelona, uGqr Amna Khan, ingcali yokuziphatha kwabathengi kunye nemithombo yeendaba, uchukumise abathunywa ngohlalutyo lwakhe lobuchwephesha 'kwiKamva leeTrendi zabaThengi'. Umboniso wakhe uphonononge indlela abathengi abajonga ngayo "ixesha elongeziweyo lokungaqiniseki" kunye nendlela thina, njengamashishini, esinokubaxhasa ngayo kolu hambo lokugcina kwaye, ekugqibeleni sizuze, abathengi.
UGqr Khan uvule ngokuqaqambisa ukubaluleka kokuqonda rhoqo ukuvela kweemfuno zabathengi: "Amashishini aphumeleleyo anabathengi abaphambili kwinto ayenzayo - kubalulekile ukuqonda iinkolelo, iminqweno kunye neenkxalabo zabathengi ukuze ukwazi ukuxhamla kwiindlela zabo zokuziphatha ezihlala ziguquka. ”.
Uqhubekile wachaza iintsika ezine eziphambili ekufuneka amashishini amaqanda asebenzise ukwakha ukuthembana kunye nabathengi ngala maxesha anzima-ukusetyenziswa okusekelwe kwixabiso, ukubaluleka kophawu, uluntu lwabathengi kunye nokusetyenziswa okuzinzileyo.
Ukunxibelelana nabathengi abazixabisayo
Okokuqala, uGqr Khan uye wajonga ngokubaluleka kokusetyenziswa okusekelwe kwixabiso, echaza ukuba abathengi bathenga izinto ezihambelana neenkxalabo zabo zentlalo, uqoqosho kunye nendalo. Wongeze ukuba indalo yomntu ithetha ukuba abathengi baphenjelelwa kakhulu ngoontanga babo kunye noxinzelelo loluntu: "Ukuba oyena mntwana udumileyo kwindawo yokudlala unophawu lomqeqeshi othile, olo luphawu lomqeqeshi oluya kufunwa ngumntu wonke".
Esebenzisa uphononongo lwemalike yase-UK, uGqr Khan uqaqambise indlela imeko ekhoyo yeendleko zokuphila inyanzelise abathengi ukuba batshintshe indlela abaziphethe ngayo ukuthenga. Ukuze kongiwe imali emva kokunyuka kweendleko, uluntu luyatshintsha ekuthengeni iimveliso ezinegama ukuya kwizinto ezingabizi kakhulu, ezizezabo. Nangona kunjalo, wongeze wathi: "Abathengi abazimisele ukulahla iibrendi abazithandayo, abazithandayo kwaye bazithembe, ngaphandle kobunzima bezoqoqosho". Ukubeka uphawu lwakho njengenye abafuni ukuphila ngaphandle kwayo ngundoqo, ngokutsho kwengcali.
Ngaphezu koko, uGqr Khan ugxininise ukubaluleka kokunxibelelana nabathengi, ukubonisa ukungafihli kunye nokubonelela ngombono ongomnye ekunyuseni amaxabiso, ekhuthaza abathunywa ukuba babalise ibali labo kwishishini lamaqanda.
Ukwakha uphawu olubalaseleyo
Okulandelayo, uGqr Khan uxoxe ngendlela uphawu olunamandla olunokuthi lube nakho imbuyekezo enkulu yezemali, kunye nobudlelwane obuluqilima beshishini kunye nomthengi. Udlulise ukubaluleka kwengxelo ecacileyo, ecacisa ukuba "impumelelo izalwa ngokubalisa ibali lemveliso yakho - umthengi ufuna ukwazi ukuba umele ntoni".
Isithethi sobuchwephesha siphinde sabonisa umphumo wokuguqulwa kwe-branding, ephikisana ukuba i-tray yamaqanda ayikwazi ukubonelela ngolwazi malunga nemvelaphi yabo okanye imilinganiselo yokuziphatha, kodwa uphawu olunamandla lunakho.
Ngaphaya koko, uGqr Khan uchaze indlela abathengi abakhetha ngayo iibrendi ezithile ngenxa yezizathu ezinengqiqo ezifana nokuchongwa ngokulula kunye nokunciphisa umngcipheko, kunye nabaqhubi bemifuziselo, njengokuqinisekiswa komfanekiso wabo kunye "nokuba ithini ngabo". Ngale nto, uye wakuphinda ukubaluleka kokuphuhlisa ibali elinyanzelisayo ukubeka uphawu lwakho njengolona khetho lulungileyo kunye nolokuqala emehlweni omthengi.
Xa imbono yebrendi enamandla yenziwa, unxulumano olungcono lwakhiwa kunye nomthengi, nto leyo ekhokelela kumaxabiso aphezulu amkelwe ngokubanzi, uGqr Khan washwankathela.
Ukukhuthaza ukunyaniseka nokuqhuba ukukhula noluntu lwabathengi
“Ukuthengisa asikokuthengisa nje kuphela; ikwamalunga nokwakha uthethathethwano” utshilo uGqr Khan, exoxa ngexabiso eliziswa luluntu lwabathengi kuhlobo oluthile. Uye waxoxa ukuba, kumashishini, la maqela akhona njengendlela yokwakha unxibelelwano kunye nokwandisa uthethathethwano.
UGqr Khan uchaze indlela uluntu olunothando olwabelana ngayo ngebrendi yakho abaza kuyimela, ngelixa bekwazi ukumelana neendaba ezimbi ngalo: "Bangoonozakuzaku bakho, bayakwenzela intengiso." Ngaphaya koko, olu luntu luthanda ukugxila kancinci kwixabiso ngenxa yexabiso elinxulumana nemveliso.
Nangona uninzi lwabathengi lukwi-intanethi, uGqr Khan ucebisa ukuba la maqela omelezwe ngemisitho engaxhunyiwe kwi-intanethi kunye nokuzibandakanya ngokuthe ngqo neqela njengophawu. Ngomzekelo woshishino lwamaqanda, uGqr Khan ucebise ukuba kufikelelwe ezikolweni kwaye kufundiswe izifundo malunga nomjikelo wobomi bokuveliswa kwamaqanda okanye okufanayo ukuze komelezwe ubudlelwane babathengi kunye noluntu lwengingqi. Ngaphezu koko, wagxininisa amandla okuphonononga - amava angenamkhethe avela kwabanye abathengi anokuba luncedo kwizigqibo zokuthenga abathengi.
Ukuthepha kwiingqondo zabathengi be-eco-conscious
Ebhekisa kwizifundo zakutsha nje, uGqr Khan uphonononge indlela imeko yeendleko zokuphila eqhube ngayo abathengi ukuba basebenzise iimpahla kunye neenkonzo ngendlela ezinzileyo: isisombululo kwingxaki yeendleko zokuphila”.
UGqr Khan usebenzise uphononongo lwesigebenga sevenkile enkulu yase-UK, iSainburys, ukubonisa indlela yokusebenzisana nomthengi wakho ukwakha ukuthembana: “I-Sainburys ifundise abathengi ngendlela yokukhenkcisa amaqanda abo ukuze awagcine ixesha elide kwaye anciphise inkunkuma, nangona oku kuthetha ukuba abathengi kufuneka ubandwendwele kancinane”.
Isithethi sengcali saqhubeka sichaza ukuba ukuthembela kukhawuleza xa umntu exhaswa ngexesha lesidingo; ngokunika iingcebiso ezibalulekileyo kumthengi xa bekwimeko ebuthathaka uphawu lwakha ubudlelwane bokuthembana kunye nabo. “Fundisa abathengi bakho ukuba bajongane nengxaki yeendleko zokuphila ukuze xa bebuya imali yabo, bacinge ngawe kuphela,” utshilo.
Ukusebenzisa utshintsho ukunyusa ishishini lakho
UGqr Khan wayiqukumbela intetho yakhe evuselelayo ngombuzo oxhokonxa ingcinga: “Sonke singabathengi, siyatshintsha, siyatshintsha, siyavela kwaye njengoko sitshintsha, sidala amathuba. Uza kulusebenzisa njani olu tshintsho kunye nokutshintsha ukuze uphakamise ishishini lakho? "
Fumana isishwankathelo esipheleleyo
Inzuzo kuyo yonke intetho kaGqr Khan enengqiqo. Jonga ngoku kwingxoxo ebanzi ngokusebenzisa umngeni wemozulu yangoku njengethuba lokukhulisa ishishini lakho lamaqanda (elifumaneka kumalungu e-IEC kuphela).