Indlela yokuphumelela: Ukuqashelwa komhlaba wonke kokuqanjwa kabusha kwamaqanda e-GanongBio
I-GanongBio iyibhizinisi lokukhiqiza amaqanda lesizukulwane sesithathu eSouth Korea elikhiqiza, lipakishe futhi lilethe amaqanda nemikhiqizo yamaqanda. U-Tim Yoo, uMqondisi Wezokumaketha Nezokuthengisa, wethula isethulo esiwinile kuthimba lomhlaba wonke e-IEC Lake Louise ngoSepthemba 2023, okwenza inkampani yakhe “ihlonishwe okokuqala ngqa emhlabeni jikelele”, I-IEC Golden Egg Award for Marketing Excellence.
Esethulweni sakhe, u-Tim uveze ukuthi umgomo wenkampani wokuhlinzeka ngamaqanda amnandi, asezingeni eliphezulu ngendlela enomthwalo wemfanelo ubaluleke kangakanani empumelelweni yomkhiqizo. Uthi ukuwina lo mklomelo kusho lukhulu kuGanong futhi kubonisa ukuthi “ababukeli abavela emhlabeni wonke banesithakazelo kulokho ipulazi elincane ezweni elincane eliye lakwenza ukuze liphile”.
Ukuwina iGolden Egg Award kusho ukuthi izethameli ezivela emhlabeni wonke zinentshisekelo kulokho ipulazi elincane ezweni elincane eliye lakwenza ukuze liphile esimweni sebhizinisi esishintsha njalo, esicishe sibe neziyaluyalu eminyakeni yamuva nje.
Ngokugxila emithonjeni emibili emikhulu yabathengi embonini yamaqanda, umsoco kanye nokusimama, i-Ganong ithuthukise ngempumelelo "izindlela ezithakazelisayo zokuthengisa umkhiqizo ongase ubonakale ujwayeleke kakhulu futhi ujwayelekile" ngezinhlobonhlobo zawo ezihlukahlukene zemikhiqizo yamaqanda.
Ngokubambisana kwemboni, i-Ganong ikwazile ukwakha iqanda elicebile izakhi eliqinisekise okuqukethwe kwe-DHA ne-omega-3. Ngokuka-Tim “amakhasimende angawunambitha umehluko” futhi azwakalise impendulo eyakhayo mayelana nombala we-yolk, amandla kanye nokunambitheka kwawo wonke.
Lo mklomelo uyisikhuthazo sentshiseko yami nge-Ganong kanye nokuphishekela amaqanda angcono, amnandi kakhulu. Kwengeza ukuzethemba endleleni engiqondise kuyo umnyango wethu Wezokumaketha Nokuthengisa futhi kungenza ngilwele ukuba isisebenzi nomholi ongcono.
U-Tim uqhubekile nokuchaza indlela uGanong asabela ngayo ezinguqukweni zokuziphatha kwabathengi ngesikhathi sodlame, ikakhulukazi, ethatha ithuba lokukhula kokuthengiswa kwe-inthanethi ngokwenza uhlelo lwabo lwe-'eggshop'. Uhlelo lokusebenza lwe-'eggshop' luletha amaqanda kusuka epulazini kuya kwelinye etafuleni ngaphakathi kwewindi elimangalisayo lamahora ayi-11, liqinisekisa ukuthi agcina ubusha. Ukupakishwa okusebenziseka kabusha kwe-Ganong, okusungulayo nakho kuvumela ukuncishiswa kwemfucuza kanye nokwaneliseka kwamakhasimende. U-Tim ugqamise ukuthi bakwazile kanjani ukusebenzisa “enye yezinhlelo ezihamba phambili zomhlaba zokuhlela izinto”, indawo encane yaseKorea kanye nenani labantu eliminyana kakhulu.
Mayelana nokungenela umklomelo weGolden Egg, u-Tim uchaza ukuthi "inqubo yokulungiselela isethulo kusengaphambili ikuphoqa ngempela ukuthi ubuyekeze izinyathelo zakho". Uthi le nqubo yokuzicabangela ehlanganiswe nokubuyekezwa kontanga emhlabeni wonke "yayiyinto ebaluleke kakhulu".
Ngokuqinisekile ngingancoma ukuthi ungene ku-Golden Egg Award kwezinye izinkampani ezisungula izinto ezintsha noma izinkampani ezilwela ukusungula izinto ezintsha. Inqubo yokulungiselela isethulo kusengaphambili ikuphoqa ngempela ukuthi ubuyekeze izinyathelo zakho. Le nqubo yokuzicabangela ihlanganiswe nezibuyekezo namazwana ontanga yakho abavela kuwo wonke umhlaba iphenduka isipiliyoni esibaluleke kakhulu.
Kusukela ephumelele umklomelo, u-Ganong ubelokhu ethula imikhiqizo eminingi yeqanda ecutshunguliwe kuwo wonke amashaneli amasha futhi egxile ekwandiseni ukuchayeka kumakhasimende angaba khona ngokulandela "unyaka wekhalenda ophumelele kakhulu ngokwemibandela yokuthengisa".
Ngendlela yesimanje yomkhiqizo wempahla, i-Ganong iphumelele ngezindlela ezintsha zokuthenga nokusebenzisa amaqanda, okubenza bafanelekele abamukeli balo mklomelo ovelele.
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