Ikusasa Lamathrendi Abathengi: Abathengi ngeke bashiye amabhrendi abawathandayo
1 June 2023
Engqungqutheleni yakamuva ye-IEC Yezamabhizinisi e-Barcelona, uDkt Amna Khan, uchwepheshe wokuziphatha kwabathengi kanye nemithombo yezindaba, uhlabe umxhwele izithunywa ngokuhlaziya kwakhe uchwepheshe kwethi 'Ikusasa Lamathrendi Abathengi'. Isethulo sakhe sahlola ukuthi abathengi bazulazula kanjani “esikhathini esinwetshiwe sokungaqiniseki” nokuthi thina, njengamabhizinisi, singabasekela kanjani kangcono kulolu hambo ukuze bagcine futhi, ekugcineni sizuze, amakhasimende.
UDkt Khan uvule ngokugqamisa ukubaluleka kokuqonda izimfuno zabathengi ezihlale zivela: “Amabhizinisi aphumelelayo anabathengi abahamba phambili kulokho akwenzayo - kubalulekile ukuqonda izinkolelo, izifiso kanye nokukhathazeka kwabathengi ukuze ukwazi ukungena emikhubeni yabo ehlala ishintsha. ”.
Uqhubekile waveza izinsika ezine ezibalulekile okumele amabhizinisi amaqanda azisebenzise ukwakha ukwethembana kubathengi ngalezi zikhathi zobunzima - ukusetshenziswa okususelwa kumanani, ukubaluleka kokwenza uphawu, imiphakathi yabathengi kanye nokusetshenziswa okuzinzile.
Ukuxhumana nabathengi abaqaphela ukubaluleka
Okokuqala, uDkt Khan ucubungule ngokubaluleka kokusetshenziswa okusekelwe kumanani, echaza ukuthi abathengi bathenga okuhambisana nokukhathazeka kwabo kwezenhlalo, ezomnotho kanye nemvelo. Wengeze ngokuthi imvelo yomuntu isho ukuthi abathengi bathonywa kakhulu ontanga yabo kanye nezingcindezi zomphakathi: “Uma ingane edume kakhulu enkundleni yokudlala inohlobo oluthile lomqeqeshi, lolo wuphawu lomqeqeshi oluzofunwa yibo bonke abantu”.
Esebenzisa ucwaningo lwemakethe yase-UK, uDkt Khan ugqamise ukuthi inkinga yamanje yezindleko zokuphila iphoqe kanjani abathengi ukuthi bashintshe indlela yabo yokuthenga. Ukuze kongiwe imali kulandela izindleko ezikhuphukile, umphakathi uyasuka ekuthengeni imikhiqizo enegama ukuya ezintweni ezishibhile, ezingezabo. Kodwa-ke, wengeze wathi: “Abathengi abazimisele ukushiya amabhrendi abawathandayo, abawathandayo nabawathembayo, naphezu kobunzima bomnotho”. Ukubeka uphawu lwakho njengolunye abangafuni ukuphila ngaphandle kwalo kubalulekile, ngokusho kochwepheshe.
Ngaphezu kwalokho, uDkt Khan ugcizelele ukubaluleka kokuxhumana nabathengi, ukukhombisa ukungafihli kanye nokunikeza umbono ohlukile ngokukhuphuka kwamanani entengo, ekhuthaza izithunywa ukuba zisho indaba yazo ngemboni yamaqanda.
Ukwakha uphawu olugqamayo
Okulandelayo, uDkt Khan uxoxe ngokuthi uhlobo olunamandla lungakwazi kanjani ukubuyisela imali enkulu, kanye nobudlelwano obuqinile phakathi kwebhizinisi nomthengi. Uveze ukubaluleka kokulandisa okucacile, echaza ukuthi “impumelelo izalwa ngokuxoxa indaba yomkhiqizo wakho – umthengi ufuna ukwazi ukuthi umeleni”.
Isikhulumi esingochwepheshe siphinde sabonisa umphumela wokuguqulwa kokubeka uphawu, siphikisa ngokuthi ithreyi lamaqanda alikwazi ukunikeza ulwazi mayelana nemvelaphi yawo noma izindinganiso zokuziphatha, kodwa uhlobo olunamandla lungakwazi.
Ngaphezu kwalokho, uDkt Khan uchaze ukuthi abathengi bakhetha kanjani izinhlobo ezithile zemikhiqizo ngezizathu ezizwakalayo njengokuhlonza kalula kanye nokunciphisa ubungozi, kanye nezishayeli ezingokomfanekiso, njengokuqinisekisa isithombe sabo kanye “nalokho elikushoyo ngabo”. Ngalokhu, uphinde wagcizelela ukubaluleka kokwenza ukulandisa okuphoqelelayo ukuze kubekwe uphawu lwakho njengolungcono kakhulu futhi ukukhetha kokuqala emehlweni omthengi.
Uma kwakhiwa umbono womkhiqizo onamandla, kwakhiwa ubudlelwano obungcono nomthengi, okubuye kuphumele emananini aphezulu amukelwa kabanzi, uDkt Khan wafingqa.
Ukukhuthaza ukwethembeka nokuthuthukisa ukukhula nemiphakathi yabathengi
“Ukuthengisa akukhona nje ukuthengisa; futhi kumayelana nokwakha ubudlelwano” kusho uDkt Khan, exoxa ngokubaluleka okulethwa imiphakathi yabathengi emakethe. Uveze ukuthi, emabhizinisini, la maqembu akhona njengendlela yokwakha ukusebenzelana nokukhulisa ukusebenzelana.
UDkt Khan uchaze ukuthi imiphakathi enothando olufanayo lomkhiqizo wakho izolumela kanjani, kanti futhi ikwazi ukumelana nezindaba ezimbi ngalo: “Bangamanxusa akho, bayakwenzela ukumaketha.” Ngaphezu kwalokho, le miphakathi ijwayele ukugxila kancane emananini ngenxa yenani elihlotshaniswa nomkhiqizo.
Nakuba imiphakathi eminingi yabathengi iku-inthanethi, uDkt Khan uncoma ukuthi kuqiniswe lawa maqembu ngemicimbi engaxhunyiwe ku-inthanethi kanye nokuxhumana ngokuqondile neqembu njengomkhiqizo. Ngokufanekisa imboni yamaqanda, uDkt Khan uphakamise ukuthi kuyiwe ezikoleni futhi kufundiswe ngempilo yokukhiqizwa kwamaqanda noma okufanayo ukuze kuqiniswe ubudlelwano babathengi kanye nomphakathi wendawo. Ngaphezu kwalokho, ugcizelele amandla ezibuyekezo - okuhlangenwe nakho okungachemile okuvela kwamanye amakhasimende kungaba wusizo ezinqumweni zokuthenga abathengi.
Ukungena emiqondweni yabathengi eco-conscious
Ebhekise ocwaningweni lwakamuva, uDkt Khan uhlole ukuthi ubunzima bezindleko zokuphila kwenze kanjani abathengi ukuthi basebenzise izimpahla nezinsizakalo ngendlela eqhubekayo: “Abathengi babona amandla amanje, badinga imiphumela esheshayo ngokusebenzisa ukusetshenziswa okusimeme njengendlela yokukhokha. isixazululo senkinga yezindleko zokuphila”.
UDkt Khan usebenzise ucwaningo lwesitolo esikhulu sase-UK, iSainburys, ukukhombisa indlela yokusebenzisana nomthengi wakho ukuze wakhe ukwethembana: “I-Sainburys ifundise abathengi ngendlela yokufriza amaqanda abo ukuze awagcine isikhathi eside futhi ehlise ukumosha, naphezu kweqiniso lokuthi lokhu kusho ukuthi amakhasimende kudingeka ngibavakashele kancane”.
Isikhulumi esinguchwepheshe saqhubeka sachaza ukuthi ukwethenjwa kuyashesha lapho othile esekelwa ngesikhathi sesidingo; ngokunikeza iseluleko esibalulekile kumthengi lapho esesimweni esisengozini umkhiqizo wakha ubudlelwano obuthembekile nabo. “Fundisa abathengi bakho ukuthi babhekane nenkinga yezindleko zokuphila ukuze uma izimali zabo zibuya, bacabange ngawe kuphela,” enxusa.
Ukusebenzisa ushintsho ukukhulisa ibhizinisi lakho
UDkt Khan waphetha isethulo sakhe esishukumisayo ngombuzo oshukumisa ingqondo: “Sonke singabathengi, siyashintshashintsha, siyashintsha, siyashintsha futhi njengoba sishintsha, sidala amathuba. Uzolusebenzisa kanjani lolu shintsho futhi uthuthukise ibhizinisi lakho?"
Thola ukubuka konke okugcwele
Zuza kuzo zonke izethulo zikaDkt Khan ezinokuqonda. Buka manje ukuze uthole ingxoxo ebanzi ngokusebenzisa inselele yesimo sezulu samanje njengethuba lokukhulisa ibhizinisi lakho lamaqanda (elitholakala kumalungu e-IEC kuphela).