Ƙaddamar da shan kwai a Ostiraliya: Labari na fahimtar mabukaci
16 Nuwamba 2023
A cikin gabatarwa mai jan hankali a tafkin IEC Louise 2023, Rowan McMonnies, Manajan Daraktan Kwai na Australiya, ya ba da haske kan yadda suka yi dabarun tallata lafiya da abinci mai gina jiki don kawo sauyi kan cin kwai a Ostiraliya. Fiye da shekaru ashirin, tsarin tsarin ƙwai na Australiya ya sake fasalin tunanin masu amfani kuma ya taimaka wajen karyata labarin cewa qwai ba su da amfani ga lafiyar ku.
Canza fahimtar mabukaci
Rowan ya fara da bayanin cewa baya cikin 2003, ba a yi adalci ba ana ɗaukar ƙwai a matsayin "marasa kyau a gare ku" a duk faɗin kafofin watsa labarai na Ostiraliya. Koyaya, yunƙurin da aka yi niyya da dabarun bincike, tallace-tallace, da haɗin kai sun haifar da ci gaba da haɓaka kyakkyawan tunani game da qwai da lafiya a Ostiraliya.
Ya bayyana cewa wannan kwai "damar lafiya" ta samu ta hanyar karuwa a shafukan sada zumunta, wanda ya canza yadda masu amfani ke neman bayanai. Fitowar masana abinci mai gina jiki da masu kula da abinci ya kara zaburar da motsi, a cewar Rowan, tare da kwararrun masana da ke kara habaka saƙo mai kyau a kusa da ƙwai. Wannan canjin ya sami cika ta da matakin mabukaci "madaidaicin mayar da hankali kan kafofin watsa labarai" wanda ke tallafawa fa'idodin kiwon lafiya na ƙwai.
Da yake bayanin yadda suka yi amfani da waɗannan damar, Rowan ya ce: "Dole ne ku ɗauki matakin da ya dace, ku yi magana game da fa'idodin ku, ku yi magana game da kyawawan abubuwanku a matsayin masana'antu." Qwai na Australiya sun yi aiki da tsari, sun haɗa bincike, kafofin watsa labaru da aka samu, ƙwararrun kiwon lafiya da dangantakar jama'a.
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Rowan ya gano mahimman wuraren bincike, ciki har da lafiyar zuciya, abun ciki na furotin, bitamin D, choline, da satiety a matsayin fa'idodin da suka taimaka canza bayanin mabukaci. Ya lura cewa waɗannan sun yi daidai da fa'idodin kiwon lafiyar kwai na duniya, yana nuna yadda za a iya canza dabarun kwai na Ostiraliya zuwa manyan masana'antu.
Ingantacciyar hanyar sadarwa ta taka muhimmiyar rawa a cikin nasarar yakin Australiya. Rowan ya bayyana mahimmancin sake fasalin fa'idodin abinci mai gina jiki na ƙwai zuwa harshen da masu amfani da su ke fahimta da kuma gane su. Misali, maimakon mayar da hankali kan bitamin D, sun nuna rawar da yake takawa a cikin rigakafi, wanda aka karbe shi sosai yayin bala'in Covid-19.
Tallace-tallacen da aka biya, haɓaka girke-girke, da kamfen ɗin abun ciki na dijital sun samar da cikakkiyar wayar da kan jama'a, da haɗin gwiwa tare da ƙwararrun kiwon lafiya da masu tasiri, suna ƙara haɓaka fa'idodin sinadirai na ƙwai.
Tasirin kamfen ɗin Ƙwai na Australiya ya wuce tallace-tallacen mabukaci, ta hanyar rinjayar haɗin gwiwar jama'a da amincewa. A cewar Rowan, abinci mai gina jiki ya fito a matsayin babban direban amana, har ma sama da al'amuran muhalli a masana'antar kwai ta Australiya, yana nuna babban buƙatu da tasirin dabarun tallan da suka shafi lafiya.
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Da yake kwatanta irin tasirin da ayyukansu da sadaukarwarsu suka yi, Rowan ya kammala ta hanyar raba cewa yawan kwai a kowace shekara a Australia ya karu daga 157 zuwa 263 tun daga 2003. a cikin shekaru 100 da suka gabata, wanda Rowan ya yi wa lakabi da "kulob din 20". "Ba kulob ne na musamman ba," in ji shi, yana mai kira ga karin kasashe da su "ci gajiyar fa'idar ƙwai mai ban mamaki".
Labarin nasara na Ƙwai na Australiya shaida ce ga canjin ikon dabarun sadarwa mai mai da hankali kan lafiya. Tafiyarsu ta zama jagora a duniya wajen shan kwai na iya zama abin zaburarwa ga sauran ƙasashe masu neman fitar da ƙwai ta hanyar abinci mai gina jiki da shawarwarin lafiya.
Samun cikakken bayyani
Fahimtar ƙarfin yaƙin neman zaɓen Ƙwai na Australiya da ƙoƙarin da ke bayansu ta kallon cikakken gabatarwar Rowan daga IEC Lake Louise (samuwa ga membobin IEC kawai).
Kalli cikakken gabatarwar yanzu