Lub neej yav tom ntej ntawm Cov Neeg Siv Khoom: Cov neeg yuav khoom yuav tsis tso tseg cov npe uas lawv nyiam
1 Lub rau hli ntuj 2023
Ntawm lub rooj sib tham IEC Kev Lag Luam tsis ntev los no hauv Barcelona, Dr Amna Khan, tus cwj pwm ntawm cov neeg siv khoom thiab cov kws tshaj lij xov xwm, tau ntxim nyiam cov neeg sawv cev nrog nws cov kws tshaj lij tsom mus rau 'Lub Neej Yav Tom Ntej ntawm Cov Neeg Siv Khoom'. Nws qhov kev nthuav qhia tau tshawb nrhiav seb cov neeg siv khoom tab tom nrhiav "lub sijhawm txuas ntxiv ntawm qhov tsis paub tseeb" thiab peb li cas, ua lag luam, tuaj yeem pab txhawb lawv zoo tshaj plaws hauv txoj kev no kom khaws thiab, thaum kawg, cov neeg siv khoom tau txais txiaj ntsig.
Dr Khan tau qhib los ntawm kev qhia txog qhov tseem ceeb ntawm kev nkag siab tsis tu ncua ntawm cov neeg siv khoom xav tau: "Kev lag luam ua tiav muaj cov neeg siv khoom ua ntej ntawm qhov lawv ua - nws yog ib qho tseem ceeb kom nkag siab txog kev ntseeg, kev ntshaw thiab kev txhawj xeeb ntawm cov neeg siv khoom yog li koj tuaj yeem coj mus rau hauv lawv cov kev hloov pauv mus tas li. ”.
Nws tau piav qhia txog plaub lub ntsiab lus tseem ceeb uas cov lag luam qe yuav tsum siv los tsim kev ntseeg siab nrog cov neeg siv khoom thaum lub sijhawm muaj kev kub ntxhov no - kev siv tus nqi, qhov tseem ceeb ntawm kev tsim khoom lag luam, cov neeg siv khoom hauv zej zog thiab kev noj qab haus huv.
Kev sib txuas nrog cov neeg siv khoom muaj txiaj ntsig
Ua ntej, Dr Khan delved rau hauv qhov tseem ceeb ntawm tus nqi raws li kev noj, piav qhia tias cov neeg yuav khoom yuav ua raws li lawv cov kev txhawj xeeb hauv zej zog, kev lag luam thiab kev lag luam. Nws hais ntxiv tias tib neeg qhov xwm txheej txhais tau hais tias cov neeg yuav khoom raug cuam tshuam los ntawm lawv cov phooj ywg thiab los ntawm kev ntxhov siab hauv zej zog: "Yog tias tus menyuam nyiam tshaj plaws hauv chaw ua si muaj qee tus kws qhia hom, qhov ntawd yog tus kws qhia hom uas txhua tus neeg yuav xav tau ib yam nkaus."
Siv cov ntaub ntawv tshawb fawb ntawm UK kev ua lag luam, Dr Khan tau hais txog yuav ua li cas qhov kev kub ntxhov ntawm kev ua neej nyob tam sim no tau yuam cov neeg siv khoom hloov lawv tus cwj pwm yuav khoom. Txhawm rau txuag nyiaj tom qab cov nqi nce ntxiv, cov pej xeem tab tom hloov los ntawm kev yuav cov khoom lag luam kom pheej yig dua, muaj cov khoom lag luam. Txawm li cas los xij, nws tau hais ntxiv tias: "Cov neeg siv khoom tsis kam tso cov npe uas lawv nyiam, nyiam thiab ntseeg siab, txawm tias muaj kev txom nyem nyiaj txiag." Tso koj lub hom phiaj raws li ib qho uas lawv tsis xav ua neej nyob yog qhov tseem ceeb, raws li tus kws tshaj lij.
Tsis tas li ntawd, Dr Khan tau hais txog qhov tseem ceeb ntawm kev sib txuas lus nrog cov neeg siv khoom, ua kom pom tseeb thiab muab lwm txoj kev xav txog kev nce nqi, txhawb cov neeg sawv cev los qhia lawv zaj dab neeg rau kev lag luam qe.
Tsim lub hom phiaj uas sawv tawm
Tom ntej no, Dr Khan tau tham txog yuav ua li cas lub npe muaj zog tuaj yeem muaj peev xwm rov qab tau nyiaj txiag ntau dua, nrog rau kev sib raug zoo ntawm kev lag luam-rau-cov neeg siv khoom. Nws hais txog qhov tseem ceeb ntawm cov lus piav qhia meej, piav qhia tias "kev vam meej yog yug los ntawm kev qhia zaj dab neeg ntawm koj cov khoom lag luam - cov neeg siv khoom xav paub qhov koj sawv rau".
Tus kws tshaj lij hais lus kuj tau piav qhia txog kev hloov pauv ntawm kev tsim khoom lag luam, sib cav tias lub tais qe tsis tuaj yeem muab cov ntaub ntawv hais txog lawv cov keeb kwm lossis kev coj ncaj ncees, tab sis lub npe muaj zog tuaj yeem.
Tsis tas li ntawd, Dr Khan tau piav qhia txog yuav ua li cas cov neeg yuav khoom xaiv cov npe tshwj xeeb rau cov laj thawj xws li kev txheeb xyuas yooj yim thiab txo kev pheej hmoo, nrog rau cov cim tsav tsheb, xws li kev lees paub ntawm lawv tus kheej daim duab thiab "nws hais txog lawv li cas". Nrog rau qhov no, nws rov hais dua qhov tseem ceeb ntawm kev tsim cov lus piav qhia kom tso koj lub hom phiaj yog qhov zoo tshaj plaws thiab thawj qhov kev xaiv hauv qhov muag ntawm cov neeg siv khoom.
Thaum lub hom phiaj muaj zog tsim, kev sib raug zoo zoo yog tsim nrog cov neeg siv khoom, uas ua rau muaj kev lees paub ntau dua tus nqi, Dr Khan tau sau tseg.
Txhawb nqa kev ncaj ncees thiab tsav kev loj hlob nrog cov neeg siv khoom hauv zej zog
“Kev lag luam tsis yog kev muag xwb; Nws kuj yog hais txog kev tsim kev koom tes "hais tias Dr Khan, sib tham txog tus nqi uas cov zej zog ntawm cov neeg tau txais kev pab coj mus rau ib hom. Nws tau sib cav tias, rau cov lag luam, cov pab pawg no muaj nyob rau hauv kev tsim kev sib tham thiab ua kom muaj kev sib koom tes ntau tshaj plaws.
Dr Khan piav qhia yuav ua li cas cov zej zog nrog kev sib koom siab rau koj lub hom phiaj yuav tawm tswv yim rau nws, thaum tseem muaj kev tawm tsam rau cov xov xwm tsis zoo txog nws: "Lawv yog koj tus thawj coj, lawv ua lag luam rau koj." Tsis tas li ntawd, cov zej zog no feem ntau yuav tsom mus rau tus nqi qis dua vim tias tus nqi lawv koom nrog cov khoom.
Txawm hais tias feem ntau cov neeg siv khoom hauv zej zog nyob hauv online, Dr Khan pom zoo kom txhawb nqa cov pab pawg no nrog cov xwm txheej offline nrog rau kev koom tes ncaj qha nrog pab pawg raws li lub hom phiaj. Los ntawm kev ua piv txwv rau kev lag luam qe, Dr Khan tau hais kom mus txog tsev kawm ntawv thiab muab cov lus qhia txog lub neej ntawm qe qe lossis zoo sib xws txhawm rau txhawm rau ntxiv dag zog rau cov neeg siv khoom thiab kev sib raug zoo hauv zej zog. Tsis tas li ntawd, nws tau hais txog lub zog ntawm kev tshuaj xyuas - qhov kev paub tsis ncaj ncees los ntawm lwm tus neeg siv khoom tuaj yeem yog qhov tseem ceeb hauv cov neeg siv khoom kev txiav txim siab.
Tapping rau hauv cov neeg siv khoom 'eco-conscious minds
Hais txog cov kev tshawb fawb tsis ntev los no, Dr Khan tau tshawb fawb txog qhov teeb meem ntawm kev ua neej nyob li cas tau ua rau cov neeg siv khoom siv cov khoom thiab cov kev pab cuam nyob rau hauv ib txoj kev uas muaj kev ruaj khov dua: "Cov neeg siv khoom pom lub zog tam sim no, lawv xav tau cov txiaj ntsig tam sim los ntawm kev siv cov khoom siv ruaj khov. kev daws teeb meem rau tus nqi-ntawm-kev nyob. "
Dr Khan tau siv cov ntaub ntawv kawm ntawm UK lub khw loj loj, Sainsburys, los piav qhia yuav ua li cas ua haujlwm nrog koj cov neeg siv khoom los tsim kev ntseeg siab: "Sainsburys qhia cov neeg siv khoom kom khov lawv cov qe kom lawv ntev dua thiab txo cov khib nyiab, txawm tias qhov no txhais tau tias cov neeg siv khoom yuav ua li cas. yuav tsum tau mus xyuas lawv tsawg zaus. "
Tus kws tshaj lij tau piav qhia tias kev ntseeg siab tau nrawm dua thaum ib tus neeg tau txais kev txhawb nqa thaum lub sijhawm xav tau; los ntawm kev muab cov lus qhia tseem ceeb rau cov neeg yuav khoom thaum lawv nyob hauv txoj haujlwm tsis yooj yim lub hom yog tsim kom muaj kev ntseeg siab nrog lawv. Nws tau hais tias "Qhia koj cov neeg siv khoom kom taug qab cov teeb meem ntawm kev ua neej nyob yog li thaum lawv cov nyiaj txiag rov qab los, lawv tsuas xav txog koj," nws hais.
Siv kev hloov pauv los txhawb koj txoj kev lag luam
Dr Khan tau xaus nws qhov kev nthuav qhia txhawb nqa nrog cov lus nug uas xav tias: "Peb yog txhua tus neeg siv khoom, peb hloov pauv, peb hloov zuj zus thiab thaum peb hloov pauv, peb tsim cov hauv kev. Koj yuav siv qhov kev hloov pauv no thiab hloov pauv li cas los txhawb koj txoj kev lag luam?
Tau txais kev saib tag nrho
Tau txais txiaj ntsig los ntawm tus so ntawm Dr Khan qhov kev nthuav qhia pom. Saib tam sim no rau kev sib tham dav dav txog kev siv qhov kev sib tw ntawm huab cua tam sim no los ua lub sijhawm los loj hlob koj lub qe lag luam (muaj rau cov tswv cuab IEC nkaus xwb).