As part of the IEC’s commitment to support the development of the egg industry in India through our regional outreach programme, we were pleased to launch the first virtual ‘IEC Technical Seminar: India’ on 18 February 2021.
This bespoke seminar, entitled ‘The Key to Accelerating Egg Consumption’, provided Indian egg producers with insight into national and global consumption trends, showcasing the exciting opportunities for egg consumption growth in India.
IEC Technical Seminar: India presentations are now available to watch now on demand
Watch now to hear from Professor David Hughes, a highly popular marketing expert and Emeritus Professor of Food Marketing at Imperial College London share his insight on effective egg marketing.
Watch now to hear the highly sought-after nutritional expert Kalpana Beesabathuni, Global Lead Technology and Entrepreneurship at Sight and Life explore the key nutritional messages which can be used to inspire egg consumption in India.
International Case Study on increasing per capita egg consumption
Additional resources available
#WorldEggDay is the prefect opportunity to celebrate the nutritional power of the egg on the second Friday in October each year. The IEC has a range of resources available, including new social media graphics, for you to download and share.
The IEC is pleased to launch a toolkit of new resources to support your communication of the valuable role eggs can play within the diet, as they are one of the few foods which naturally contain vitamin D.